* Tip Sheets: share examples of great tips you can share with their readers/viewers/listeners. * Your headshot: if you yourself want to be featured in a story or as an expert, you need an up-to-date headshot included in your media kit.
DIGITAL MEDIA KIT WEBSITE TV
If you do not have previous tv experience, tape yourself speaking at a local event, or make a 2-3 demo reel at home. * Reel: if you are an expert or hope to be on-air talent yourself, you must include a reel that is 2-3 minutes and shows you in action. If you have never received any press this should not stop you, editors and producers love to discover the next big thing! In the same vein, if you are in InStyle and Lucky every month for the same headband, don't share that with Glamour, but include other past press. ** please note that if you are pitching one outlet, for instance, the Today Show, it's best not to mention all the times you've been on Good Morning America, that will not help.
* Press: past press validates you, so if you DO have past press you've garnered, be sure you mention it on a simple press document with the outlets' logos listed for which you've appeared, or print out a few of your key press pieces or edited versions and share them. * Linesheets: if you are a product based company you must have line sheets in your media kit that show what you sell (nice, clear images), their retail price, and what they are made out of, with, and any other relevant product information. It's a one-pager meant to deliver a great overview of your business - whether YOU are your business or you make brownies, it should be a quick way for them to learn a lot about you! This is more or less a one page document with a photo (often in the right hand corner) of you or your product, a brief summary next to it (no more than half a page), and then bulletted talking points about you, your product, samples of expert tips you could give on air, or facts about what your company can provide. * A One-Sheet about you as an expert or about your products or company. * Your most recent press release about your company, product, good, service or expertise. This should not be more than a page, no one will want to read any more, and if they do they will call you - great! * A company backgrounder/expert biography letting people know about who you are and what you do.
DIGITAL MEDIA KIT WEBSITE HOW TO
Now that you know how to house all the material in your media kit, let's talk about what is actually going to go into it! At it's most basic your media kit should include: Sure you can go to Cafe Press and print some, but you can also simply use address labels purchased at any office supply store and print your logo or company name on them and stick them prominently on the front, center side of your folder. Next, you need to have a sticker or some sort of label on the cover of the media kit that lets anyone who sees it know quickly and clearly whose media kit this is. The folder should have a place for your business card, and we often recommend picking a color that goes with your brand or website's colors. At your most basic you simply need a folder, which should be sturdy enough to travel and not fall apart with your materials inside of it. Though branded folders and fancy material can be nice and stylish to have, they aren't necessary.
Search our member Business Directory for graphic designers who can design your kit. Though more and more often these days people rely on sending media kits electronically these days, physical media kits, or "hard copy" as some refer to them, are still essential to your pr campaign as they will still be requested and you always bring them to media appointments and be able to leave them behind. So let's start with the physical look of a media kit. People should also be able to see what you or your product look like, and they should be able to keep all of this information in one place. We will talk about digital or electronic media kits as well, but we will begin with what you need in order to prepare your physical media kit.Īt it's most basic, the media kit you present, whether you are a service, expert, or product should include all the information necessary for a person to understand who you are, what you do, what you sell and where you do it without having to speak to you. For this reason it's recommended you always have at least 10 prepared media kits (physical copies) ready to go. It's your calling card and speaks for you when you aren't there to share the story of your brand yourself. Your media kit is an essential part of your public relations plan.
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